marketing strategy
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It is time for Apple to port Mac OS X Server to non-mac PCs
With the unsuccessful launch of Windows Vista and the great advantages that Leopard has over it, why not take the extra step in the server market to solidify Apple position in this area. It will be a combination of Apple marketing and business strategy, Apple should go directly to PC vendors and provide them with the tools needed to bring Mac OS X Server to PCs. Apple has the marketing strenght and the money to put OS X Server in the front line, while linux and Microsoft are fighting for this market and it [...]
Happy St. Patrick Day !
Yes buddies, today is St. Patrick Day , and its a good reason to go this night to a pub to celebrate the Luck of the Irish and drink as many beers as you and your wallet can resist. Some years before, this was not a very extended celebration here in Buenos Aires due to the reluctance of people for the "foreign saints". The tradition prevailed thanks to the english spoken tourists (the 'gringos'), then somebody noticed that it was a good marketing strategy and put the celebration on top. As you know, [...]
Yahoo Open como plataforma y SearchMonkey
Yahoo se reinventa como plataforma con Yahoo! Open Strategy (Y!OS) , un verdadero giro en la filosofía que, por una vez, parece que usa el término "Open" más allá del efecto de marketing. Resumiendo el anuncio realizado en la Web 2.0 Expo nos encontramos con que: Yahoo! Open permite a desarrolladores crear aplicaciones que se muestren en cualquier parte de su ecosistema, desde el correo electrónico hasta la portada sin olvidar la página de resultados del buscador. Muy atrevido el movimiento a lo [...]